Pay-to-read - cash cow, or red herring?

PDA: Guardian Digital Content Blog. Posted 10 Aug 09 by Robert Andrews, editor of Paid Content: UK

Newspapers that raise a paywall may find paying customers among some of their most loyal domestic fans - but they will shut out all the serendipitous readers, perhaps ending sites' global ambitions. The result would see BBC News, of course, attract more traffic. But a march to paid could also mean an opportunity for grassroots bloggers and redundant newspaper reporters, many of whom are promising to build alternative news sources worth their name.

http://www.guardian.co.uk/media/2009/aug/10/newspapers-paid-content-charging-paywalls

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