The Guardian, Emily Bell, Monday 31 August 2009
NEWS CORPORATION clearly thinks that charging for content is a high-risk strategy, which is why Rupert Murdoch announced it a year in advance; a short history of business moves by News Corp demonstrates that on sure ground the organisation strikes with cobra-like speed. In essence, unless all other organisations of a similar ilk follow suit, the idea is hopeless. In fact, many (and I'm among them) think it is hopeless with or without the BBC…
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